Art direction with AI

None of this
is a template.

Everyone has the same tools now. The difference is reading a reference, choosing a palette, and building a publication end to end.

Get the course₺1,000 / monthSee the curriculum ↓
28
lessons
4
modules
12
page publication
∞
unlimited access

Most AI output looks the same. The reason isn't the model — it's the missing direction.

The tooling problem is solved. Everyone reaches the same models through the same interfaces, and most of what comes out is interchangeable. Because the question is always the same: "make me something beautiful."

An art director doesn't ask that. They read the reference, choose the palette, describe the light, build the composition, and place the result inside a publication. This course trains that muscle — the part that survives the next tool.

Writing prompts isn't the skill. Knowing what to ask for is.

Contents4 modules · 28 lessons · new ones every month
01
Building a visual language
Reading references, palette, light, composition, texture. Putting a style into words — and seeing how those words change the output.
6 lessons
02
Magazines and publications
A 12-page publication for a luxury watch brand: cover, opener, product spread, editorial. Grid, typography and print prep included.
8 lessons
03
Marketing and social
Campaign sets, post series, ad visuals. Not one image — a brand language that holds together across many.
7 lessons
04
Interfaces and web
Inspiring sites, app screens, collateral. Connecting generated imagery to a real design system.
7 lessons
How it works

You don't just watch. Every lesson ends with something you made.

01
Video, at your pace
Lessons run 12–18 minutes. Any time, in any order.
02
Every lesson is a brief
You finish with an output in hand — not a watched video.
03
Files included
Reference sets, grid templates and briefs, all downloadable.
04
Access while subscribed
The whole archive stays open. A new chapter lands every month.
Who it's for
Designers adding AI to their workflow
Marketers who want to make their own visuals
Founders without an agency budget
Content creators looking for a consistent visual language
Engineers whose design side lags behind
Complete beginners — no prerequisites
Who it's not for
Anyone looking for one-click templates
Anyone who just wants a prompt list
Anyone unwilling to spend time on taste
The archive grows

Added this month

New chapter monthly · price stays the same
Luxury watch campaign: light and material
Magazine grid and typography
Reading references workshop
Monthly · unlimited access
₺1,000 / month

Unlimited access to every lesson while you're subscribed. New content lands every month at the same price. Cancel anytime.

Get the course

Write to me and I'll send the payment details.

28 lessons · 4 modulesNew lessons monthlyNo commitment · no refunds
Doğan Aykaç
Instructor

Doğan Aykaç

Twelve years writing code, six of them in the industry — agent platforms, encrypted messaging, payment infrastructure. This course is how I direct the visual side of that work with AI: as a tool, with the direction staying human.

See the portfolio →
Frequently asked
Which tools do we use?
The course is tool-agnostic. Lessons are built on visual decisions, so the method holds whichever model you use. I show my own tools, but the course doesn't depend on them.
I have no design background — is that ok?
Yes. Module 01 exists for exactly that: composition, palette and light from zero. It's the module engineers and marketers get the most out of.
How does the subscription work?
₺1,000 a month. While subscribed you get unlimited access to every lesson, and new content is added each month. Cancel any month — no commitment.
How long does it take?
At your own pace. The current curriculum takes about four weeks — but the archive grows monthly, which is why most people stay subscribed.
Can I use the output commercially?
The work you make is yours. Your model's license terms apply; I cover what to watch for with each one in a dedicated lesson.
What happens if I cancel?
Access runs to the end of your billing period, then stops. Digital content isn't refundable — which is also why there's no commitment: try a month, don't renew if it isn't for you.